Sobre Desigual
About Us
Thomas Meyer created Desigual in 1984, in the Barcelona neighbourhood of El Raval, when he designed a jacket that is now considered one of the fashion sector's first ever upcycled products. Then filmmaker Isabel Coixet whispered a word, "Desigual", and accompanied it with the motto "no es lo mismo" ("it's not the same").
Spanish graphic designer, illustrator and sculptor, Peret, sketched our first logo: the Humans (a woman and a man holding hands... naked). And architect Tonet Sunyer designed the first Desigual store in Ibiza's port in 1986.
Those years served as a meeting point for many people who were fascinated by this free, authentic, optimistic, unapologetic and Mediterranean universe which, from Barcelona, continues to inspire the world more than three decades later.
Nuestros valores
Sustainability & Responsibility
Under the "Love the World" platform, the brand focuses on reducing environmental impact, using preferred fibers (like organic cotton and recycled materials), and promoting circular economy initiatives.
Diversity & Inclusion
Desigual promotes diverse casting in campaigns, maintains high female representation in management (57% on the Executive Committee), and values a multicultural workforce.
Creativity & Authenticity
The brand encourages being yourself and designing products that allow for personal expression.
"La Vida es Chula" (Life is Cool)
A philosophy that emphasizes a joyful, positive, and optimistic approach to life.
Non-conformism
A dedication to doing things differently and embracing constant improvement.